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Sequence Associations (SA) help identify trends that ultimately dictate the best formula for your marketing program implementation. SA provides information about the order in which related events occur to help predict other events. We use this valuable tool to help you better understand customer paths and behavior, and to improve the design and cost-effectiveness of your marketing program. With SA, we can:
- Identify click-streams or Web site paths for understanding customer decisions, interests, exits and traffic on your Web site;
- Uncover pattern trends over time;
- Reveal the sequence of contacts that leads to better affinity;
- Identify and improve understanding of customers’ interests;
- Expose the sequence of events that lead to attrition or retention; and
- Identify powerful non-contiguous or underlying sequences.
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