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Conversation marketing (CM) is our results-driven marketing automation service that helps identify the best methods for communicating with your customers -- using the right channels, at the right time and with the right message.
Using pre-determined communication flowcharts, CM orchestrates ongoing interactions across e-mail, the Web, direct mail and call centers, and follows a customer’s migration across programs. CM also allows you to interactively ask customers what they want at relevant times and through preferred touchpoints. These relationship fundamentals create compelling and unique experiences that help generate greater affinity and longevity.
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