For direct marketing organizations, acquiring new constituents is critical to their overall success. As a result, a large portion of their marketing budgets are earmarked for acquisition campaigns. These campaigns have seen the greatest concentration in the direct mail channel. Increases in postage and paper costs over the last few years have sent direct marketers looking for new ways to optimize their budgetary spending in this important area.

Some marketers have tested the waters in alternative channels such as print, radio and email. In the end, they find they can not substantially divest from direct mail; and therefore, must find ways to increase effectiveness and increase ROI in this channel, all the while increasing the quantity of new constituents. This can be a tall order given the lack of data intelligence specific to acquisition that these marketers currently possess.

AcquireOne specifically addresses this dilemma.

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